The world of new media, digital PR and Web 2.0 is both exciting and dynamic. At its core, digital PR is about engaging influencers, such as the media, but also other online communities and stakeholders who make use of these new channels. Any type of digital PR campaign should look at how you can enhance and build on what you are doing in a traditional PR environment. But it is about more than simply achieving online coverage and includes managing a company’s reputation in an online environment and increasing internet traffic to your website.

Whiteoaks’ digital PR offering, the Whiteoaks e-Tree, can drive, develop and evolve your web-based communities and hosted services and ensure that your company is at the forefront of the digital revolution.

Whiteoaks has developed the e-Tree in order to bring all of our Web 2.0 services together in one place and enable clients to select specific areas on which to focus activity and campaigns.

Whiteoaks can manage everything from communications and dialogue through to blogs and social networks. We can also look at ways to tailor traditional media campaigns to target online titles and journalists as well as Twitter, Wikipedia and Facebook fan pages. Whiteoaks also looks at ways to utilise new media to reach wider audiences using new channels such as webcasts and live streaming as well as internet news distribution services.

Whiteoaks e-Tree services include:

• Blogs – Using specific blog monitoring tools, Whiteoaks can find, monitor and respond to relevant blogs. We can help you to create your own blog or contribute to those already in existence.
• Social Media – Whiteoaks can manage your social networking presence on Twitter, Linked-In, Facebook and Wikipedia. We can also record, upload and monitor your live footage via YouTube.
• E-Zines - E-zines are increasingly becoming the preferred way for audiences to get their daily dose of news. Whiteoaks can research and manage responses to online news articles and help to direct traffic to your website.
• Webcasting -Whiteoaks can create live webcasts for press events/announcements and provide online viewing, electronic press kits and an interactive service to participants.
• RSS –As RSS feeds are the new way for potential customers and journalists to track news and information, Whiteoaks can help to create and update your company RSS feeds.
• Search Engine Optimisation (SEO) –To optimise your place in search engine results, Whiteoaks can create press content with key links and terms in the copy that will drive traffic to your website.