Media relations is a key part of any communications campaign including the recent additions of blogging, podcasting and social networking (for more on this see Web 2.0).

At Whiteoaks each account team has a media specialist, the team’s sales arm (if you like), who is responsible for pitching and converting stories on a client’s behalf. Armed with a library of tools and tactics from press releases, product reviews, technical demonstrations, thought-leadership articles and case study endorsement through to opinion pieces, roundtables, whitepapers and beyond, Whiteoaks’ experienced media specialists define opportunities in alignment with an overall campaign to target audiences and influencers across the media spectrum so as to maximise the impact and results of any campaign.

Whiteoaks will also guarantee outputs in terms of where coverage will be achieved, the type and quality of coverage and the end audiences reached, via its unique proprietary Wordsworth system. In brief Whiteoaks’ media relations programmes are designed specifically to provide results and value for clients whichever audience a client is targeting.