A crisis within an organisation is typically a serious incident affecting an organisation. It could be to do with human safety, the environment or a product or corporate reputation which has either been received, threatened or holds the potential for adverse publicity.

It is Whiteoaks’ hope that a crisis communication plan need never be activated but the advanced communications toolkit available to everyone today offers the potential for information to be distributed around the world in minutes. It is therefore essential for an organisation to be prepared for any threat which it could face.

The Whiteoaks’ team will work with a client to scope all requirements of a crisis communication plan from appointing a Crisis Communication Team, carrying out a current risk assessment through to developing and testing a strategy.