The ability to create copy that is both appealing and that conveys the key messages of a product or business is integral to every PR campaign. This is why each Whiteoaks Account Team has a dedicated copywriter whose in-depth experience covers all classic PR short and long-forms as well as other collateral formats.

Each specialist copywriter is involved at the outset of any campaign design and will worth closely with a client to ensure products and business concepts are understood and communicated clearly across all forms of media communication.  Whiteoaks copywriters also recognise the importance of digital media and will ensure that keywords are included in copy, where relevant, to strengthen messaging.

For special projects and in a similar vein to the media specialist the writer collaborates with other teams’ writers for specials projects – for example to access a particular vertical sector.