Just about every audience with which an organisation engages will be fed or obtain market intelligence produced by analysts, from end users and vendors to investors and government bodies, which is why analyst relations should be a key element of any technology PR campaign.  As experts in their field Analysts wield great power and their opinions are listened to by a huge audience from the beginning through to the very end of the sales process.

Whiteoaks’ media specialists who are also responsible for analyst relations understand the timing and methodology involved to convey the right message which can improve a vendor’s credibility and ultimately, over time, revenue.

Most analyst companies have individual analysts specialising in particular market and technology sectors and the media specialist will utilise existing, and also create new relationships, with these individuals in order to gain briefings for the client.