Campaign Planning and Evaluation

Wordsworth, Whiteoaks unique and proprietary system is the central piece of intellectual property that enables it to provide clients with a completely transparent approach to PR service delivery, faster time-to-value and greater long-term return on PR investment.

The system is applied in two phases from the beginning of every new client relationship and covers:

Defininition of brief, including goals and objectives.

Strategic framework of creative ideas and tactics to ‘add colour’ to the communications campaign.

Selection of specific PR/communications tactics that will effectively engage with the market.

A transparent budget and performance commitment.

Full reporting including a media clippings analysis report and tracking of key messaging on an ongoing monthly, quarterly and annual basis.