Poor grammar can undermine the credibility of Tweets, emails, public relations materials and all types of written and social media copy, says Whiteoaks’ senior copywriter Heidi Ruge Click to read more >>>
Apprentice Daniel Bailey takes a look at the potential of Twitter’s Vine App Click to read more >>>
Monday fact round-up Click to read more >>>
Account executive, Michael Healey, discusses how big ticket ownership is far less important as a result of the internet. Click to read more >>>
Weekly fact round-up Click to read more >>>
Tweet of the Living Dead: Social Media beyond the grave Click to read more >>>
Whiteoaks’ Managing Director James Kelliher reports back on his first ever B2B Huddle and the opportunities it presents to organisations using social media in a B2B environment Click to read more >>>
Monday fact round-up Click to read more >>>
Associate Director, Hayley Goff considers the PR agency/client relationship and explores what it takes to achieve a win: win for both parties. Click to read more >>>
Whiteoaks PR Account Manager looks at the stellar impact Canadian Astronaut Commander Chris Hadfield is having on the internet Click to read more >>>
Monday fact round-up Click to read more >>>
Junior Account Executive Amy Scott, discusses how social media mistakes could last a lifetime following the controversy surrounding the first youth police commissioner Click to read more >>>
PR Apprentice Luke Taylor, asks can B2B technology companies use Instagram as an effective social media channel? Click to read more >>>
Starting a Career in PR – Jennifer Rook looks back on the path that led her here… Thank goodness it did! Click to read more >>>
Our latest blog post considers whether there’s a future for Google Glass and asks if Google will make cyborgs of all of us. Click to read more >>>
Twitter do’s and don’ts while at industry events – a PR perspective from Whiteoaks’ Simon Reeves Click to read more >>>
Monday fact round-up Click to read more >>>
Can Seth Godin’s latest book The Icarus Deception help PR make sense of the changing world? Jenny Browning believes it could be a wake-up call. Click to read more >>>
Senior Account Executive, Simon Moss, pays his own birthday tribute to Twitter Click to read more >>>
Bigger than Big Data and The Cloud combined! Copywriter Richard Peters looks at why the Internet of Things is set to revolutionise the way we see technology Click to read more >>>
Whiteoaks copywriter, Steve Baker, considers the latest mobile security threat and how to combat it. Click to read more >>>
Having observed the Yahoo! debate raging in the media last week, Heidi Ruge asks why many businesses are still struggling to strike the right balance on flexible working Click to read more >>>
Michael Healey, Account Executive, discusses #MOOCs and what the Higher Education sector must learn from the story Napster told Click to read more >>>
As legendary tech blog Pocket Lint celebrates its 10th birthday today, Whiteoaks staff get whimsical and have a good old reminisce about their favourite posts of recent years. Click to read more >>>
Senior Account Executive, Tom Webb, explores how social networks are transforming shopping by embracing new technologies to give users access to mobile payments. Click to read more >>>
In the wake of this year’s ISE show, Andy Riley wonders whether specialist home automation providers should start to worry as service providers seek to differentiate themselves with connected home strategies Click to read more >>>
Junior Account Executive, Charlotte Bowles looks at the advantages and disadvantages of industries go paperless Click to read more >>>
Staring down from the Shard, Account Manager Max Deeley considers the role of aesthetics in innovation and design and its relevance in a post-recession world. Click to read more >>>
Account Executive, Megan Treacher-Evans discusses businesses use of social media in the rise of the digital age. Click to read more >>>
Junior Account Executive Jemma Wythe discusses why apprenticeships are important for the PR industry Click to read more >>>
Junior Account Executive, Jasmin De Vivo looks at the increasing trust shown in social media Click to read more >>>
Account Executive, Michael Healey explains how negative thinking can help overcome the barriers to social media adoption for businesses Click to read more >>>
Junior Account Executive, Sophie Ryan looks at how Instagram has redefined the art of photography Click to read more >>>
As the first of the next-gen games consoles hits the stores, Account director Sharon Entwistle looks at the players and considers how they could make an impact upon the traditional broadcast market. Click to read more >>>
As the last typewriter to be manufactured in the UK rolls off the production line, Heidi Ruge considers how the technology has impacted our lives Click to read more >>>
In this blog, Whiteoaks copywriter Steve Baker, looks back at the development of the LED, its current applications and its future. Click to read more >>>
Account Manager Simon Reeves looks at how an Austrian daredevil broke more than one record. Click to read more >>>
Senior consultant, Richard Peters looks at how agencies can make use of the most versatile of all communications tools, the PR survey. Click to read more >>>
Junior Account Executive, Charlotte Bowles, discusses how to remain involved with both the real and digital worlds Click to read more >>>
Account Director, Sharon Entwistle looks at the power of a brand Click to read more >>>
Senior account executive, Russell Eggar talks to Whiteoaks’ PRCA apprentices about the employment market for young people and learning the PR trade. Click to read more >>>
Account Manager Max Deeley explains why an open business is a happy business Click to read more >>>
Account Executive, Megan Treacher-Evans reflects on the use of Twitter during the Olympics. Click to read more >>>
Pensioners needn’t be afraid when it comes to the world of the web, says Heidi Ruge. Businesses, on the other hand, simply can’t afford to miss the boat. Click to read more >>>
With the summer months drawing to a close, Holly Bibby looks back at her internship at Whiteoaks and career prospects ahead Click to read more >>>
Media specialist, Louisa Wetton reflects on her placement year in PR and what the experience has meant for her. Click to read more >>>
Account Executive, Rosie Anderson discusses how Team GB's success influenced the public interest in the games Click to read more >>>
Account Executive Holly Forrest discusses how businesses have prepared for London 2012 Click to read more >>>
Intern, Scott Pearson, looks at the importance of building a brand for yourself as work experience is becoming a ‘must have’ on your CV. Click to read more >>>
Junior Account Executive, Jasmin De Vivo asks how the video-sharing website could grow as a tool for businesses Click to read more >>>
Account Manager @MaxiD takes a look at how O2 got it so right in the aftermath of network outages this week Click to read more >>>
Account Executive, Nicola Thomas evaluates the power of 'people PR' and the effect on the success of 50 Shades of Grey Click to read more >>>
Senior Account Executive, Tom Webb, explores what it takes to become a successful entrepreneur in the evolving technology industry Click to read more >>>
In this blog, Whiteoaks copywriter Steve Baker praises the decision to make computer programming part of the GCSE syllabus Click to read more >>>
Copywriter Hannah Byrne looks at the evolving use of the mobile phone and the latest innovation allowing users to withdraw cash from an ATM without a debit card Click to read more >>>
As the battle to push out 4G services continues, Kate O'Flaherty explains why mobile operators need to put aside their differences and work together Click to read more >>>
Account Manager Chris Harris explains why new EU regulation around the use of cookies means retailers may need to rethink the way they use this information to better target customers Click to read more >>>
Banning competitors has led to a PR own goal suggests Jenny Browning Click to read more >>>
Account manager Max Deeley considers why, despite the tough fiscal climate, PR is continuing to be seen an essential business investment and a supportive partner for digital strategy Click to read more >>>
James Morton looks at the rising level of Olympics coverage in the media and asks if the London 2012 PR operation might be peaking too early Click to read more >>>
Kirsty Follows explains what Goldman Sachs’ search for a Social Media expert means to other B2B organisations. Click to read more >>>
Account Director, Zara Lintin looks at the PRSA’s recent comments regarding ‘baiting and switching’ and what it means for the PR industry. Click to read more >>>
Rebecca Edwards takes a look at the changing world of The Times newspaper and shares inside information on the perfect Times business pitch. Click to read more >>>
Project Manager, Megan Treacher-Evans, investigates the use of social media to solve crime. Click to read more >>>
Smartphones are in the ascendancy and look set to dominate the mobile market. But what apps can’t you live without? Rosie Anderson has picked out some ‘alternative’ favourites! Click to read more >>>
Heidi Ruge looks back at two of Whiteoaks’ SABRE award-nominated campaigns and explores why they captured the attention of the press, the public and the PR industry judges. Click to read more >>>
Is RIM’s decision to ‘refocus’ on the business market the right move? Account Manager, Caroline Shawley gives her opinion. Click to read more >>>
Senior consultant, Richard Peters considers the neglected art of the PR interview. Click to read more >>>
Senior Influencer Relations Specialist, James Morton, examines the impact new technology will have on the future of the working environment. Click to read more >>>
Media Specialist, Rebecca Edwards, explores the Big Data Revolution: Is web browsing affecting our privacy or improving our online experience? Click to read more >>>
The digital age is not only changing the way we communicate, but also the language we use to communicate. In this blog Whiteoaks’ copywriter, Steve Baker, discusses the decline of the apostrophe in social and digital media. Click to read more >>>
Graham Noakes looks at some well documented errors and considers the true importance of attention to detail Click to read more >>>
Hannah Byrne, explores the decline of the high street and the need for brands to embrace online retailing as part of a multi-channel strategy to keep up with the competition Click to read more >>>
Chris Harris looks at the latest turmoil facing the FA and wonders if they will ever learn to manage a crisis Click to read more >>>
Copywriter, Karen Franklin, examines the need for a sound crisis communications strategy in the wake of the Costa Concordia tragedy and the ensuing media storm. Click to read more >>>
Account executive, Louisa Wetton, explores the power of online activism and whether it really does affect real life change. Click to read more >>>
Hannah Byrne explores the tech trends likely to make the biggest impact in the B2B technology media this year Click to read more >>>
Gill Craig believes effective networking takes preparation and human contact Click to read more >>>
Sharon Entwistle’s top tips on editing copy for media use Click to read more >>>
Media and Analyst Relations Specialist, James Morton, looks at 2011 and some of the good, the bad and the ugly marcomms examples from 2011. Click to read more >>>
James Farquharson wonders if PR is really ready to work with a new, accelerated form of journalism Click to read more >>>
Project & Events Manager, Nicola Thomas talks about the recent ‘revelations’ about Frozen Planet, and whether it really matters? Click to read more >>>
James Farquharson, associate director at Whiteoaks, lends his support to the beleaguered PR discipline of lobbying Click to read more >>>
Project Manager, Rosie Anderson, looks at the effect of ecommerce on retailers this Christmas Click to read more >>>
Influencer relations specialist, Rebecca Edwards, looks at how breaking news is evolving Click to read more >>>
Whiteoaks’ copywriter, Steve Baker, looks at why the Bond franchise is so important to the UK film industry. Click to read more >>>
The X Factor and its great PR machine. Only time will tell if this campaign is a success and we can measure this in the form of viewing figures. Click to read more >>>
Account manager, Marie Cook, explains how exploiting media coverage can maximise return on investment from PR Click to read more >>>
Influencer relations specialist, Louisa Wetton, discusses her experience as a placement student at Whiteoaks. Click to read more >>>
Influencer relations specialist James Morton believes the Guardian’s latest #opennews experiment is a step too far for ‘citizen journalism’ Click to read more >>>
Back in August, Rebecca Edwards wrote about the role of mobile technology in organising last month’s riots and the clean-up that followed.A few months on, account director, Hayley Goff, discusses new research released on mobile technology and the impact it has on a much larger scale, suggesting that much more than our social lives could be changed by mobile technology. Click to read more >>>
Account executive, Ellie Bunce, discusses the history of the face of Apple and how one person can mean so much to a brand. Click to read more >>>
James Farquharson, Associate Director, says that Britain’s political parties can learn a lot from Apple’s style of news management Click to read more >>>
New research highlighting social media ennui should serve as a warning to marketeers, says Heidi Ruge Click to read more >>>
At the Labour Party Conference in Liverpool, shadow culture secretary Ivan Lewis suggested new regulations for journalists. Whiteoaks specialist copywriter, Jenny Browning, thinks the idea is both daft – and dangerous... Click to read more >>>
Senior Account Executive, Caroline Shawley, reflects on another record-breaking year for Whiteoaks at IBC2011… Click to read more >>>
Social media culture becomes bigger and more sophisticated every day and it already serves a number of functions in business, but what about personal use by staff? Whiteoaks account manager, Mary Cantle, discusses the pointers released this week by ACAS. Click to read more >>>
Whiteoaks senior consultant, Graham Noakes, looks at who benefits from corporate support of good causes. Click to read more >>>
Whiteoaks account executive, Ellie Bunce, examines the effectiveness of Facebook within B2B marketing. Click to read more >>>
Project and Event Manager, Nicola Thomas, looks at the combined work and holiday concept of the ‘worliday’ and how people need to be prepared to embrace it. Click to read more >>>
Rebecca Edwards examines the role of technology in the recent riots and if any positive lessons can be taken away by businesses Click to read more >>>
Account manager, Sharon Entwistle, talks about blogs and reveals the potential influence they have. Click to read more >>>
Whiteoaks associate director, James Farquharson, suggests that Peer Index shouldn’t be the only game in town when deciding who is influential. Click to read more >>>
Whiteoaks senior consultant, Richard Peters, highlights the business value of award entries and the key role they can play in PR campaigns. Click to read more >>>
Whiteoaks associate director, James Farquharson, considers News Corporation’s last couple of weeks and offers some PR advice. Click to read more >>>
Whiteoaks account manager, Marie Cook, gets friendly with Google’s new social media platform Click to read more >>>
Many believe that the internet is reducing attention spans but, says Jenny Browning, there has never been so much demand for longer, in-depth copy Click to read more >>>
Whiteoaks project manager, Sophie Wilkinson, believes that even the humblest of administrative tasks should be linked to PR policy. Click to read more >>>
Whiteoaks account manager, Rebecca Kinge, asks how much power does an image have these days? Can it really help sell a story? Click to read more >>>
Whiteoaks chairman, Gill Craig, believes that women can reach board level on their own merit, without government-set quotas. Click to read more >>>
Caroline Shawley reflects on another successful year for Whiteoaks @ NAB and offers her thoughts on the key trends and highlights from the show floor. Click to read more >>>
Whiteoaks account manager, Sharon Entwistle, looks at the long standing debate of online verses print media and value of both in today’s media savvy society Click to read more >>>
Whiteoaks Associate Director, James Farquharson, reflects on how social media influence is generated and why traditional media relations remains the PR king, at least for now. Click to read more >>>
Whiteoaks media specialist, Rebecca Edwards, discovers why sustainability is high on the agenda for the construction industry – and how technology can play its part - at Ecobuild 2011 Click to read more >>>
As yet another sporting scandal hits the headlines, media specialist Chris Harris reflects on the increasingly blurred lines between the public and the personal Click to read more >>>
As more businesses start to see the benefits of web 2.0 to connect directly with their audiences, Sharon Entwistle takes a closer look at the evolution of social media and taps into web 3.0... Click to read more >>>
International performance management can be extremely challenging for companies who need to coordinate multiple agencies across a broad range of territories. Here, senior project manager Katy Dovey explains how Whiteoaks is able to support companies in taking the pain out of the process. Click to read more >>>
Whiteoaks’ Media Specialists Chris Harris and Caroline Shawley take a look at the latest football scandal to hit the headlines… Click to read more >>>
Managing director James Kelliher looks forward to another exciting year for the technology industry. Click to read more >>>
Managing director James Kelliher reflects on an eventful twelve months and wishes everyone a Merry Christmas and a Happy New Year! Click to read more >>>
The media and analyst relations specialist is often referred to as the team’s sales arm. In this blog, Caroline Shawley talks through a checklist of top tips which she uses when working with journalists. Click to read more >>>
How project & event manager, Pippa Turner, seized the opportunity to transition from student to PR professional at Whiteoaks Click to read more >>>
Dealing with industry analysts is one of the most critical interactions that a business can undertake. Here, managing director James Kelliher explains how getting it right can raise industry profile and influence sales. Click to read more >>>
We all want to be understood. Yet unfortunately, language is not an exact science. Even when something is written well to communicate exactly what the author means, the reader may interpret the words another way. Here, senior consultant and specialist copywriter Graham Noakes looks at Whiteoaks’ commitment to the importance of good grammar and spelling in getting across the right message. Click to read more >>>
Media specialist Chris Harris reflects on a job well done after Whiteoaks and WellChild team up for another successful project. Click to read more >>>
To celebrate the launch of its AntiTheft smartphone software, the security expert Blackbelt this week announced the launch of an exciting new competition at The Churchill War Rooms. Whiteoaks chairman, Gill Craig, donned her best trench coat and went along Click to read more >>>
Suzanne Munton reflects on another successful day recruiting placement students and graduates from Bournemouth University Click to read more >>>
This week, Gill Craig explains how Whiteoaks is continuing to attract new clients to the business on the back of its innovative ‘Whiteoaks Challenge’ proposition Click to read more >>>
Is your organisation prepared for all eventualities? In a crisis, proper planning and good leadership are essential to avoid negative impact, says James Kelliher Click to read more >>>
Fresh from IBC 2010, Suzanne Munton talks about the event highlights for Whiteoaks and the burning issues in today’s broadcast technology marketplace Click to read more >>>
Do you ever take a moment to survey the urban landscape? Account director Jenny Tandy describes how a new international competition launched by the Chartered Institute of Building (CIOB) and supported by Whiteoaks inspired people from around the world to think creatively about the built environment. Click to read more >>>
If you were strolling around London this year, you may have spotted some unusual mammals attracting curious looks from the tourists and the pigeons. Chairman Gill Craig discusses the resounding success of the 2010 Elephant Parade, and explains how Whiteoaks got involved. Click to read more >>>
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