Key Players

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Laura Slade - Associate Director

Having joined the company in 1998, Laura is one of Whiteoaks’ top strategy consultants and has extensive experience of creating and managing international campaigns for some of the world’s leading brands.  As well as providing strategic and creative counsel across the client portfolio by regularly reviewing and advising clients on their PR and marketing strategies, Laura plays a key role in ensuring that campaigns align with broader business/marketing objectives and that clients’ investment in PR is leveraged in wider business development activities.

“So many PR agencies believe that clients should be satisfied with basic media relations and the delivery of a coverage book at the end of the month.  I truly believe that Whiteoaks has a wider role to play: if a client commits to making an investment in PR, then it is our job to ensure that the investment is realised in the wider business activities and is proactively aiding lead generation and sales conversion.  This is the true Power of PR.”