Global business-to-business brand OKI Printing Solutions is long established in the UK with a loyal base of end users and channel partners. Despite this OKI suffered from a lack of brand awareness, especially in comparison to industry giants such as HP. A study from Apollo Research confirmed this, placing OKI tenth in a list of leading print vendors.

Whiteoaks deployed a high impact, fast return media relations campaign to communicate OKI's value proposition to its core print, channel and vertical sector press, to position OKI as one of the industry's leading players.

In the campaign's first six months 30 product reviews, 12 product related competition placements, 12 mid-form product features and three award entries were completed. Whiteoaks also produced a range of case studies to promote third party endorsement of OKI's printing solutions and an IP toolkit with content tailored to each vertical market, enabling the consultancy to target all of the key verticals within budget.

The campaign achieved rapid results and Whiteoaks was able to increase OKI's share-of-voice by 2.4% to 4.2% in just three months. The dramatic increase continued with OKI rising from tenth place in the share-of-voice rankings to third place with a share of 13.1% share.

Whiteoaks is now focused on building brand recognition with current and prospective end customers, helping to increase awareness levels further.