Case Studies
How PR Can Drive Improved Sales Performance
Up to half of B2B sales in sectors such as IT are influenced by analyst groups. Building and maintaining strong relationships with them, in addition to the media, really counts.
For example, Whiteoaks’ programme of media and analyst relations for FrontRange Solutions, ensures the company enjoys both high levels of press coverage and numerous references by the analyst community.
As Steve Feeney, sales and marketing director N. Europe of FrontRange summarises: “Since engaging Whiteoaks, we have seen a marked increase in press and analyst coverage and this has directly contributed to an increase in the number of sales opportunities.”