Case Studies
Coordination on a Grand Scale
Every year, Autodesk introduces its latest design solutions to international media through a series of major press conferences. In 2006, the pan-EMEA leg alone involved ten events in just two months.
With its event-management expertise and international network, Whiteoaks ensured the launch was a success. Across Europe, 290 journalists attended, with publications represented up 45.7 per cent on the previous year.
The events generated around 400 press articles, a 30 per cent increase. Using its groundbreaking Wordsworth reporting and evaluation system, Whiteoaks developed a series of key messages and tracked their occurrences in the coverage. The next challenge: to repeat the success in subsequent events…