Case Studies
Whiteoaks Raises the Bar on Media Communications
When Grass Valley revealed its latest pro-AV and traditional broadcast solutions, Whiteoaks optimised the communications opportunities around the annual NAB conference and exhibition in Las Vegas. The company has set the standard with its media summits pre-NAB to catch electronic media executives and journalists weeks in advance of the show.
Grass Valley held an event for each product family and created a separate press tour event to focus on individual key journalists and analysts.
The result? 72 journalists took the time to attend. By rolling out these events across all its global target regions, Grass Valley created closer proximity to its targets to raise its profile before the actual show.