Case Studies
Using Speaker Opportunities to Strengthen Relationships
Recognising it as a means of adding value to its ongoing PR campaign, Whiteoaks has developed a successful speaker opportunity programme for multi-network telecoms operator, Global Telecom & Technology (GTT). Working with a specialist independent consultant, Whiteoaks has sourced and converted five conference speaker slots for GTT over the past six months at venues including Munich, London, Nice and Cannes.
By targeting key telecoms service providers and network owners, the campaign has enabled GTT to raise its profile within the industry while also strengthening its relationships with existing clients, prospects and senior level partners. It has also helped the company consolidate its position as a thought-leader on a range of industry hot topics from Internet Protocol-based convergence to the provision of high-quality customer service.