Case Studies
Whiteoaks delivers the highest levels of PR expertise across the board
Many PR agencies work on the basis of the bigger the client the more expertise they get, while smaller clients get pushed into the background with less experienced staff running their accounts.
Whiteoaks has abandoned this outdated approach and focuses strongly instead on delivering specialist skills and expertise to each and every client through its innovative skills-based team structure. Each team consists of a team leader, a dedicated writer, a media and analyst specialist and a project and event manager.
The results speak for themselves. Laura Barber-Miller, VP global marketing and communications of Grass Valley, a business within Thomson, says: “Each professional at Whiteoaks has their specialised role in which they have unbeatable experience in our market – whether it is in copywriting, knowing our target media inside out or making sure our strategic marketing programmes are on track. They are committed to excellence, entirely dedicated to our cause and highly knowledgeable in their sectors.”