360 PR - The Complete Perspective

In an industry first, 360 PR from Whiteoaks provides a complete perspective of what PR can and should achieve for organisations.  It recognises that the way people and organisations communicate is changing. For PR to achieve its full potential and value it needs to mature and expand.

360 PR is comprised of the following key components:

A totally strategic approach to public relations – understanding and achieving specific business objectives

A total PR toolkit - using a much broader set of communications tools, techniques, channels and content to engage with multiple audiences

Total transparency in setting targets, measuring performance and providing formal service level agreements – for PR inputs, outputs and business outcomes

Total alignment of all public relations inputs and outputs to achieve an organisation’s agreed business objectives

Once engaged, there are six clearly defined stages to the design, implementation and measurement of a 360 PR campaign:

• Defining required business outcomes
• Identifying the audiences that can deliver those business outcomes, direct and indirect
• Specifying required audience behaviours, and the perceptions that drives those behaviours
• Creating messages that will generate required perceptions
• Designing and implementing a programme (input) to drive messages to the audiences
• Measuring the achievement of inputs, outputs and outcomes

Contact us to discuss how 360 PR can help your organisation expand the purpose, capabilities and strategic value of public relations.